Western Folklife Center is a long-time client. When they first approached us in 2007, they were working with a store system that couldn’t handle their orders, using a content management solution that didn’t work for their needs and had trouble making any edits to their site. We helped them evaluate open-source alternatives, plan a project […]
Browsing Posts tagged Website Tracking
We talked about marketing basics; know your audience, what you offer and say it clearly in a way that your audience understands. In the future we will go deeper into online marketing strategy. Bottom line: unless you can read the analytic information that tells you who is coming to your site and what they are […]
Google Analytics provides a wealth of information about website traffic; how many visitors are coming, where they comes from, and what they do while on a site. We will set-up Google Analytics, show how to install trackign code into a page, WordPress or Joomla, and talk about how to read the information. First, you need […]
Part II of a basic overview of online marketing and tracking. This segment is a high-level overview of the concepts involved in lead-generation marketing. Craft a message (basic brand marketing is important here) Find an audience (adjust message for audience) Reach out to the audience (call this a “program”) Track your responses (Analytics is a […]
A “how-to” post about installing Google Analytics in WordPress. Soon we’ll cover some strategy, traffic building and why web analytics are important, plus information on what to read in Google Analytics. This post will describe how to set up my current favorite Google Analytics plug-in for WordPress. I’ll be doing a Joomla plug-in soon, for […]
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