Part II of a basic overview of online marketing and tracking. This segment is a high-level overview of the concepts involved in lead-generation marketing. Craft a message (basic brand marketing is important here) Find an audience (adjust message for audience) Reach out to the audience (call this a “program”) Track your responses (Analytics is a […]
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A bit of a generic/strategy about web marketing and tracking to set a foundation for future posts about methods. A web page isn’t much help to anyone unless someone sees it. Every small business needs marketing, and every website needs traffic. If you are a small business, and you want to leverage a website, you […]
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