Western Folklife Center is a long-time client. When they first approached us in 2007, they were working with a store system that couldn’t handle their orders, using a content management solution that didn’t work for their needs and had trouble making any edits to their site. We helped them evaluate open-source alternatives, plan a project […]
Browsing Posts tagged Web Marketing
I consider this to be the most important strategy book in my library. Robert Cialgini defines six ways humans influence each other. It is the best perspective I have ever read on how we influence each other’s decisions and attitudes. Just read it. If you work with other people at all, in any capacity, it […]
Part II of a basic overview of online marketing and tracking. This segment is a high-level overview of the concepts involved in lead-generation marketing. Craft a message (basic brand marketing is important here) Find an audience (adjust message for audience) Reach out to the audience (call this a “program”) Track your responses (Analytics is a […]
A bit of a generic/strategy about web marketing and tracking to set a foundation for future posts about methods. A web page isn’t much help to anyone unless someone sees it. Every small business needs marketing, and every website needs traffic. If you are a small business, and you want to leverage a website, you […]
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