So I promised a post that would summarize the past few months of marketing strategy, Facebook pages and analytics. This is that post; it will give an overview and link to the other posts. As usual, if you want help with any of this stuff, just contact us – we work in small, reasonable chunks […]
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So the girl “Jenny” quitting her job was a hoax. Check out http://techcrunch.com/2010/08/11/elyse-porterfield/ How interesting. What I find most interesting is that this still illustrates my point. In this case actress Elyse Porterfield has become that HOPA actress who did the hilarious skit on Chive. She has over a million Facebook friends and has probably […]
I am going to reiterate this idea from a post last month because of something my wife just showed me. In the modern age of social media, we are what we publish. If you apply for a job, its common practice to research you on the ‘net. So, I give you the case of a […]
We talked about marketing basics; know your audience, what you offer and say it clearly in a way that your audience understands. In the future we will go deeper into online marketing strategy. Bottom line: unless you can read the analytic information that tells you who is coming to your site and what they are […]
https://addons.mozilla.org/en-US/firefox/addon/11922/ Recent versions of Mozilla Firefox have had serious memory leak issues. If yours is running slow, try this add-on to clean up some memory leaks. It did very well helping my Firefox, which gets very heavy use. Coming up soon – the basics of reading Google Analytics (and all analytics really).
Google Analytics provides a wealth of information about website traffic; how many visitors are coming, where they comes from, and what they do while on a site. We will set-up Google Analytics, show how to install trackign code into a page, WordPress or Joomla, and talk about how to read the information. First, you need […]
You ARE what you PUBLISH. Think about that. In this Internet world, so many of us are interconnected through social media and I want to encourage my clients and friends to think about what they publish online. Publish what you want to publish, I am not suggesting that you censor yourself. I am making the […]
I consider this to be the most important strategy book in my library. Robert Cialgini defines six ways humans influence each other. It is the best perspective I have ever read on how we influence each other’s decisions and attitudes. Just read it. If you work with other people at all, in any capacity, it […]
Part II of a basic overview of online marketing and tracking. This segment is a high-level overview of the concepts involved in lead-generation marketing. Craft a message (basic brand marketing is important here) Find an audience (adjust message for audience) Reach out to the audience (call this a “program”) Track your responses (Analytics is a […]
A bit of a generic/strategy about web marketing and tracking to set a foundation for future posts about methods. A web page isn’t much help to anyone unless someone sees it. Every small business needs marketing, and every website needs traffic. If you are a small business, and you want to leverage a website, you […]
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