As small to mid-size business and non-profit leaders, many of you have to wear multiple hats, providing technology advice, marketing strategy and engaging in sales work supporting relationships. This is for you. I was watching a video by my sister Payson Cooper, who has cultivated a nice skill-set in strategic marketing, and I thought she […]
Browsing Posts in Social Networking
Well, well. I was checking my news feeds this AM and I see this post about project Spartan. Project Spartan: Facebook's Hush-Hush Plan To Take On Apple On Their Own Turf: iOS Seems that there’s a top-secret project at Facebook to implement an app delivery service on Safari to target the iPhone and iPad. It […]
A quick post about the audience found at each of the major US social networking sites to share how they can work for you! Each of the major social networking sites has developed its own niche, audience and purpose. Use social media to reach an audience that cares so you don’t upset your potential customers […]
So I promised a post that would summarize the past few months of marketing strategy, Facebook pages and analytics. This is that post; it will give an overview and link to the other posts. As usual, if you want help with any of this stuff, just contact us – we work in small, reasonable chunks […]
So the girl “Jenny” quitting her job was a hoax. Check out http://techcrunch.com/2010/08/11/elyse-porterfield/ How interesting. What I find most interesting is that this still illustrates my point. In this case actress Elyse Porterfield has become that HOPA actress who did the hilarious skit on Chive. She has over a million Facebook friends and has probably […]
I am going to reiterate this idea from a post last month because of something my wife just showed me. In the modern age of social media, we are what we publish. If you apply for a job, its common practice to research you on the ‘net. So, I give you the case of a […]
You ARE what you PUBLISH. Think about that. In this Internet world, so many of us are interconnected through social media and I want to encourage my clients and friends to think about what they publish online. Publish what you want to publish, I am not suggesting that you censor yourself. I am making the […]
I consider this to be the most important strategy book in my library. Robert Cialgini defines six ways humans influence each other. It is the best perspective I have ever read on how we influence each other’s decisions and attitudes. Just read it. If you work with other people at all, in any capacity, it […]
This is an incredibly long blog post that shows how to link a Facebook Page to Twitter, and a WordPress Blog to a Facebook Page so that when you update your blog, it automatically updates your Facebook Page and your Twitter account. I had to do something similar for a client and decided it was […]
This seems like it should be easy, and in fact, it is easy, but there’s few step-by-step instructions to create a Facebook Page out there. Par for the course for the web and technical industry, most of the Creating a Facebook Page Instructions skip steps or make assumptions that make them hard to follow for […]
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